Positioning Yourself to Grow Your Online Business
It’s so easy to start a business now that we forget some of the basic things because we’re too excited about setting up social media accounts and posting about products and services.
Those are important as well, but are you missing these 4 small business essentials that could keep your business from growing consistently and positioning yourself for long-term success?
Goals
So you’ve got a name, a domain, and some services or products – now what? What do you want to accomplish this year? Who are you helping? What does your business bring to your own life? Where do you see yourself in 5 years? If this isn’t just a quick entrepreneurial phase, you need a plan to build something that will last. Your products and services may shift and grow, but WHY you’re doing all this work will likely stay the same. Nail it down at the start and you’ll have a much better chance at lasting through the highs and lows of being a solopreneur.
Blog
Fresh content is king, so you can’t get away with having a static website anymore. You need to be blogging to get the ball rolling. Blogging will help you build trust and create a connection. Plus it will help your site show up on the first page of search results because Google favors websites that are updated on a regular basis.
Also – while social media is also a necessity, having your own space to share content is very important.
An email list
Even if you’re on day 1 of building your business, you need to have an email list. This will be the fastest and most direct way to get in touch with your audience, share your expertise, position yourself as an expert, earn their trust, and then move them to make a purchase or hire you. Sending out emails on a weekly/monthly basis will help your subscribers get used to hearing from you so when you do send a sales pitch or information on your services, you’ll come across as informative and helpful.
Daily Processes
Do not move forward in building your business without having a system in place for managing products/services, emailing customers, onboarding clients, filing, bookkeeping, designing, etc.
Because you’re likely doing everything yourself, every single task no matter how big or small needs to be completed in a way that takes the least amount of time while still being 100% effective. Setting up processes and systems for how you run your blog and business is essential to creating consistent growth and keeping yourself on task and focused.
Do you have questions about positioning yourself to grow your online business? If so contact me today.